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2025 Insurance Agency Annual Strategic Planning Workbook
Section 1: Course Introduction
Welcome - Course Intro/ Overview (2:09)
A Few Notes From Our Attorney
About The Instructor (1:32)
Strategic Planning Steps (3:51)
Downloadable Resources
Common FAQ’s On Strategic Planning
Trusted Partner: Financial Planning - Agency CFO (41:57)
Trusted Partner: Marketing Planning - Little Dog Social Media (17:32)
Trusted Partner: Virtual Assistants - CoverDesk (35:17)
Trusted Partner: IT Support & Infrastructure - Archway (31:15)
Section 2: How To Use This Workbook With Your Agency
How To Use This Workbook
Engaging Your Leadership Team (7:39)
Ideal Timeline (3:11)
Plan Overview
Section 3: Step 1: Analysis Of The Agency & Team
Annual Team Feedback Survey (4:17)
Executive Team Love & Hate Brainstorming List (1:56)
Agency SWOT (Strengths, Weaknesses, Opportunities & Threats) (1:52)
Review of Last’s Years Plan/10 Year Plan
Guides On Running Reports
Agency Report Review: Activity (5:04)
Agency Report Review: Overdue Activity (3:37)
Agency Report Review: New Business (3:26)
Agency Report Review: Lost Business (2:38)
Agency Report Review: Book of Business (2:41)
Team Performance Review (10:04)
Leadership Team Performance Review (4:23)
Competition Review (3:04)
Carrier Review (4:23)
Technology Review (3:29)
Outside Factors Impacting Your Agency (3:59)
Section 4: Step 2: Building Your 2025 Plan
Agency Strategic Plan Overview: Stop Review This First
10 Year Vision (4:54)
1 Year Vision (3:56)
Annual Goals (6:53)
Key Projects (2:49)
Quarterly Targets (3:10)
Key Outcomes (3:37)
Resources Requested (4:51)
How to Track (4:20)
Potential Roadblocks (5:06)
Meeting To Reveal Plan - Leadership Team (3:00)
Department Specific Strategic Plans (4:08)
Department Review and Confirmation of Plan (7:06)
Section 5: Step 3: How Do We Get There? (How Do We Win?)
Select Your Annual Theme (3:40)
Organization/Accountability Chart (1:50)
Job Descriptions - Leadership (2:52)
Job Description - Team (4:57)
Agency Standards (2:44)
Ideal Customer Alignment (2:04)
Process Review (2:55)
Values (3:34)
Incentive Plan (3:19)
Compensation & Reviews (2:54)
Celebrating Success (2:37)
Fun Plan (3:22)
Off Track Plan (2:54)
Tracking (1:27)
Strategic Plan (1:39)
Section 6: Step 4: Rolling Out Your Plan & Earning Team Buy-In
Launch Party Planning (14:05)
Launch Party Agenda (8:30)
Post Launch Meeting (7:46)
Section 7: Step 5: Keeping Your Plan On Track For The Year
Leadership Team Meetings/Getting An Accountability Partner (10:03)
Department Meetings (3:45)
1:1s (4:09)
All Hands On Deck Monthly Meetings (2:21)
Sharing Reports (2:57)
Incentives & Celebrations (3:42)
Off Track Plan (5:16)
Radical Honesty (4:48)
Failure Analysis (3:47)
Lather, Rinse Repeat: Book Your Planning For Next Year (3:19)
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Trusted Partner: Financial Planning - Agency CFO
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